ValueSpace for Business Professors
How to Use the Book in
MBA Classrooms Home
The Book is adaptable for MBA classroom
use in following ways:
- As a recommended supplementary reading
in strategy, business planning, entrepreneurship, marketing, and general
management courses.
- As a core book to use for a semester long
application project where student teams use the book’s framework
for auditing a company and then preparing a developmental plan for it.
- As a book for thought seminars where students write a term-paper
length conceptual critique of the book.
- As one in a set of books for a comparative
analysis. A suggested module would comprise these three books:
- ValueSpace (Mittal & Sheth, McGraw Hill, 2001)
- The Discipline of Market Leaders (Treacy & Wiersema, Addison-Wesley,
1997)
- The Profit Zone, Adrian J. Slywotzky & David J Morrison,
Times Business, 1997
The book is only an ingredient for a
recipe you will create-- its exact use will depend on and allows the creative
course structuring by you-- the professor.
As you implement your own ways of
deploying the book as an essential part of your MBA student portfolio, we would
appreciate hearing from you and learning from your experience.
Thank you.
Take me to online bookstore to buy this
book Go to
Amazon.com for ValueSpace
Amazon.com · Barnes
& Noble Home